Read This: Find Your Red Thread by Tamsen Webster
If you’ve got a big idea and you can’t quite figure out how to make it land with the people you’re talking to, Find Your Red Thread by Tamsen Webster is the book I’d put in your hands. The Red Thread is Webster’s name for the underlying message or theme that runs through your idea, […]
Read This: Book Yourself Solid
What book have I given away or recommended more than any other? I’m not 100% sure, but Michael Port’s Book Yourself Solid has to be in the running. It’s a practical, systematic guide for small business owners who want to develop marketing and sales that actually work. It’s also the book that turned me into […]
Read This: The Mom Test by Rob Fitzpatrick
I’ve watched a lot of business owners fall into the same trap. They’re so excited about their idea that they skip the work of finding out whether anyone actually wants it. They ask friends and family. The friends and family tell them it’s a great idea. The owner believes them, builds the thing, and waits […]
Read This: Tiny Habits by B.J. Fogg
I read a lot of books about habits. Over the last fifteen years, I’ve read pretty much every popular one. They’re all helpful in different ways. The best of them is Tiny Habits by B.J. Fogg. If you’re a solopreneur or small business owner who wants to improve your daily routines without trying to overhaul […]
Read This: Be by Jessica Zweig
I love this book. I bought it in physical, on Kindle, on Audible, and in workbook form (the workbook only exists in physical). I’ve recommended it to more friends and clients than I can count. If you’re a solopreneur or business owner trying to build a personal brand without sanding off who you actually are, […]