Transform Your Offer
Why reframing beats rebuilding every time Ever poured your heart into creating the perfect service offering, only to watch potential clients nod politely and then vanish? It’s rarely the content of your offer that falls short. It’s how you frame it. The mistake most owners make When our offers underperform, our first instinct is usually […]
Notes from Donald Miller and Mike Michalowicz on Coaching
I listened to a conversation between Donald Miller and Mike Michalowicz on coaching as a business. Mike has been a successful coach himself for years and now trains and certifies other coaches in his methodologies. He’s worth listening to. Here are the things from their conversation that stuck with me. Why people hire coaches. Mike […]
Read This: Find Your Red Thread by Tamsen Webster
If you’ve got a big idea and you can’t quite figure out how to make it land with the people you’re talking to, Find Your Red Thread by Tamsen Webster is the book I’d put in your hands. The Red Thread is Webster’s name for the underlying message or theme that runs through your idea, […]
Read This: Book Yourself Solid
What book have I given away or recommended more than any other? I’m not 100% sure, but Michael Port’s Book Yourself Solid has to be in the running. It’s a practical, systematic guide for small business owners who want to develop marketing and sales that actually work. It’s also the book that turned me into […]