Read This: Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself

I love this book. It’s so good I bought physical version, the Kindle version, the Audible version, and the workbook (which only comes in physical form). I’ve recommended it to countless friends and coaching clients.

If you’re looking to improve your personal brand or show up authentically and fully expressed in the world, this book (and the work you do with it) might be the key that unlocks that door for you.

Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself by Jessica Zweig is a guide that focuses on building authenticity in personal and professional branding.

  1. Target Audience: This book is most beneficial for solopreneurs and business owners at any stage who are looking to develop a strong personal brand. It’s particularly useful for those who feel stuck in expressing their authentic selves in their professional lives and want to align their personal values with their business brand. Too many of my coaching clients are afraid to show up in the world because they don’t like who they think they have to “become” or at least who they have to “portray” being out in the world. This book will show you a different, better way.
  2. Key Points and Action Steps:
    • Embrace Your Story: Accept and own your unique experiences. This includes acknowledging your flaws and imperfections as part of your authenticity.
    • Define Your Personal Brand: Use the Personal Brand Hologram™ to combine your professional value with your authentic personality, helping you stand out online. I can’t detail it all here, but this is one of the most useful tools I’ve seen when thinking about your personal brand.
    • Develop a Digital Strategy: Implement the Pinnacle Content Framework™ to attract the right clients and grow your business. Again, a super valuable tool.
    • Establish Thought Leadership: Use Orion’s PR Roadmap™ to enhance your brand’s perception and establish yourself as a thought leader in the media. Being a thought leader is incredibly important and almost everyone wants to be one. This will help you to establish yourself as one. Spoiler alert: this will require deep thinking.
    • Create Consistent Content: Utilize the Supernova™ method for creating consistent, impactful content that establishes your expertise. Did I mention that this book is full of helpful tools you can use?
    • Build an Online Following: Follow the 10 Evergreen Principles of Social Media for sustainable audience growth.
    • Overcome Fear of Judgment: Release the fear of others’ opinions to shine with unapologetic authenticity. This is probably the hardest part for me, but I’m working on it.
  3. Unique Insights:
    • Zweig emphasizes the importance of authenticity in a world where marketing often focuses on superficial brand images. She argues that true authenticity involves being unfiltered, unapologetic, and honest, even in the face of potential judgment.
    • The book introduces unique frameworks and tools, like the Personal Brand Hologram™ and the Supernova™, offering structured approaches to developing a personal brand and creating content. So many helpful tools….
    • Zweig highlights the idea that imperfections and personal challenges are not just parts of our stories to be hidden but are actually key resources in building a relatable and authentic brand​​​​.

These insights and steps offer a holistic approach to personal branding, emphasizing authenticity, consistency, and alignment of personal values with professional endeavors. If that sounds like something you’d be interested in, I highly recommend picking up Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself by Jessica Zweig.

About the Author

Ron Tester is a Certified Executive Coach and Book Yourself® Solid Coach who helps service professionals and solopreneurs grow their businesses without sacrificing their personal lives. With over 20 years of entrepreneurial experience, Ron provides practical guidance on marketing, sales, operations, and work-life balance. Learn more at