Don’t Believe The Hype
Don’t Believe the Hype (Stop Chasing Trends, Build Something That Lasts) The Trend Trap Too many service providers chase trends. Clubhouse in 2021, Threads in 2023, Bluesky today. And then? They crash. Clubhouse lost 98% of its downloads in ten months. Threads? Down 87% in six. I’ve watched coaches and freelancers pivot wildly, thinking the […]
Your Business Exists to Serve Your Life—Not the Other Way Around
Your Business Exists to Serve Your Life (Not the Other Way Around) What Marcus Aurelius Knew About Success That Most Entrepreneurs Ignore We talk a lot about “building the future.” But how much time do we actually spend living in the present? If your daily reality is all work, all growth, all next step—when do […]
Turning Failure into Fire: The Art of Using Setbacks as Business Fuel
Turning Failure Into Fire (The Art of Using Setbacks as Business Fuel) What Marcus Aurelius Knew About Success That Most Entrepreneurs Ignore What If Your Biggest Setback Is Actually Your Breakthrough? Every entrepreneur has a moment that feels like the end. The launch that flopped. The client that disappeared. The investment that didn’t pay off. […]
Stop Drifting, Start Sprinting: The Finish Line Effect
Stop Drifting, Start Sprinting (The Finish Line Effect) What Marcus Aurelius Knew About Success That Most Entrepreneurs Ignore How Many Projects Have You Left Hanging? Every business owner has a project they’ve been putting off. You tell yourself you’ll get to it when you have time—but weeks, months, even years pass, and it’s still sitting […]
Stop Overthinking, Start Testing
Stop Overthinking, Start Testing (Why Your Best Business Decisions Start as Experiments) What Marcus Aurelius Knew About Success That Most Entrepreneurs Ignore Marcus Aurelius wrote, “So make your choice straightforwardly, once and for all, and stick to it. Choose what’s best. Best is what benefits me.” You’ve been sitting on that idea for months. You’ve […]
Time Is Running Out
Time Is Running Out (Are You Building What Matters?) What Marcus Aurelius Knew About Success That Most Entrepreneurs Ignore Marcus Aurelius wrote, “You could leave life right now. Let that determine what you do and say and think.” Think back a year. What did you tell yourself you’d get around to “soon”? Launching that new […]
The Power of No
The Power of No (Why Growth Sometimes Means Letting Go) What Marcus Aurelius Knew About Success That Most Entrepreneurs Ignore Sometimes the hardest business lessons come from saying “yes” when you should have said “no.” I learned this through experience when we expanded our home health agency by opening a branch in a new geographic […]
Is Your Business Really Living, or Just Existing?
Is Your Business Really Living? (Or Just Existing?) What Marcus Aurelius Knew About Success That Most Entrepreneurs Ignore “Just teach her daughter an exercise program and get out of there.” Those words changed so much for me. I was working at a so-called nonprofit home health agency, caring for a patient who had suffered a […]
A Business That Makes You Happy
Are You Building a Business That Actually Makes You Happy? What Marcus Aurelius Knew About Success That Most Entrepreneurs Ignore You started your business for a reason. Maybe it was freedom—freedom to work on your own terms, choose the projects that excite you, or spend more time with family. Maybe it was financial security, the […]
The One Thing That’s Always in Your Control
The One Thing That’s Always in Your Control What Marcus Aurelius Knew About Success That Most Entrepreneurs Ignore Two business owners face the same problem: their biggest client suddenly leaves. One panics. They scramble to replace the lost revenue, making rushed decisions that weaken their business even more. They cut prices, chase any client they […]
Win by Focusing
Win by Focusing “And if I concentrate while he divides, I can use my entire strength to attack a fraction of his.” — Sun Tzu Spreading Yourself Too Thin Is a Losing Strategy You start a business, eager to serve as many customers as possible. At first, it seems like a smart move—after all, more […]
Win Where Others Aren’t Competing
Win Where Others Aren’t Competing “Go into emptiness, strike voids, bypass what he defends, hit him where he does not expect you. To be certain to take what you attack is to attack a place the enemy does not protect.” — Sun Tzu You lower your prices, but customers still choose the bigger brand. You […]
