Stop Overthinking, Start Testing
Marcus Aurelius on choosing and moving Marcus Aurelius wrote: “So make your choice straightforwardly, once and for all, and stick to it. Choose what’s best. Best is what benefits me.” You’ve been sitting on that idea for months. You’ve researched, planned, tweaked, and second-guessed every angle. Meanwhile, someone else with half your knowledge has already […]
Know Yourself, Know Your Competition
Sun Tzu on the two things you need to see clearly “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Sun Tzu’s advice isn’t just for generals. It’s a lifeline for small business owners. To build a business that lasts, you need to understand two things. […]
Decision-Making from the Battlefield
Sun Tzu on why distant decisions miss This morning I was reading The Art of War and came across this: “No evil is greater than commands of the sovereign from the court.” Sun Tzu warns against leaders making decisions far removed from the realities of the battlefield. For small business owners, the lesson is direct: […]
Read This: The Mom Test by Rob Fitzpatrick
I’ve watched a lot of business owners fall into the same trap. They’re so excited about their idea that they skip the work of finding out whether anyone actually wants it. They ask friends and family. The friends and family tell them it’s a great idea. The owner believes them, builds the thing, and waits […]