Stop Overthinking, Start Testing
Stop Overthinking, Start Testing (Why Your Best Business Decisions Start as Experiments) What Marcus Aurelius Knew About Success That Most Entrepreneurs Ignore Marcus Aurelius wrote, “So make your choice straightforwardly, once and for all, and stick to it. Choose what’s best. Best is what benefits me.” You’ve been sitting on that idea for months. You’ve […]
Know Yourself, Know Your Competition
Know Yourself, Know Your Competition “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Sun Tzu’s advice isn’t just for generals—it’s a lifeline for small business owners. To build a business that lasts, you need to understand two things: your strengths and weaknesses, and the strategies […]
Decision-Making from the Battlefield
Decision-Making from the Battlefield This morning, I was reading The Art of War and read this: “No evil is greater than commands of the sovereign from the court.” Sun Tzu warns against leaders making decisions far removed from the realities of the battlefield. For small business owners, you need to remember this: the further you […]
Read This: The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
As a growth strategist, I’ve seen many enthusiastic new business owners and founders fall into a common trap: they’re so captivated by their business idea that they overlook the crucial step of validating it with real-world feedback. This is where Rob Fitzpatrick’s The Mom Test comes in as a game-changer. While Steve Blank’s The Four […]
