Win by Focusing
Sun Tzu on concentration as strategy “And if I concentrate while he divides, I can use my entire strength to attack a fraction of his.” — Sun Tzu You start a business eager to serve as many customers as possible. At first it seems like a smart move. More customers should mean more sales. As […]
Win Where Others Aren’t Competing
Sun Tzu on hitting where they aren’t looking “Go into emptiness, strike voids, bypass what he defends, hit him where he does not expect you. To be certain to take what you attack is to attack a place the enemy does not protect.” — Sun Tzu You lower your prices. Customers still choose the bigger […]
Building Unstoppable Momentum
Sun Tzu on how the flow gets strong “When torrential water tosses boulders, it is because of its momentum.” — Sun Tzu In a business, the heaviest obstacles aren’t usually moved by brute force. They’re moved by momentum. Like water gaining strength as it flows, momentum builds over time and starts to carry things that […]
Finding Opportunity in Chaos
Sun Tzu on what AI is doing to your industry This morning, reading The Art of War, I came across this: “In the midst of chaos, there is also opportunity.” It made me think about the wild and rapid changes artificial intelligence is bringing to nearly every industry. For small businesses, AI is shaking up […]
Know Yourself, Know Your Competition
Sun Tzu on the two things you need to see clearly “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Sun Tzu’s advice isn’t just for generals. It’s a lifeline for small business owners. To build a business that lasts, you need to understand two things. […]
Winning Sustainably
Sun Tzu on taking it all intact This morning, reading The Art of War, I came across this: “Your aim must be to take All-under-Heaven intact.” Simple but profound. Sun Tzu is saying that the ultimate victory isn’t destruction. It’s achieving success while preserving the resources, relationships, and value you aim to grow. Picture a […]