Win Where Others Aren’t Competing
Win Where Others Aren’t Competing “Go into emptiness, strike voids, bypass what he defends, hit him where he does not expect you. To be certain to take what you attack is to attack a place the enemy does not protect.” — Sun Tzu You lower your prices, but customers still choose the bigger brand. You […]
Leverage Changes Everything
Leverage Changes Everything “Thus one need use but little strength to achieve much… one must take advantage of the situation exactly as if he were setting a ball in motion on a steep slope. The force applied is minute but the results are enormous.” — Sun Tzu Running a small business can feel like an […]
Building Unstoppable Momentum
Building Unstoppable Momentum “When torrential water tosses boulders, it is because of its momentum.” — Sun Tzu Have you ever faced a challenge in your business that felt impossible to overcome? Maybe it was trying to boost sales in a slow season, dealing with empty tables during the week, or finding the energy to keep […]
Finding Opportunity in Chaos
Finding Opportunity in Chaos This morning, as I was reading The Art of War, I came across this quote: “In the midst of chaos, there is also opportunity.” It made me think about the wild and rapid changes artificial intelligence is bringing to nearly every industry. For small businesses, AI is shaking up the way […]
Know Yourself, Know Your Competition
Know Yourself, Know Your Competition “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Sun Tzu’s advice isn’t just for generals—it’s a lifeline for small business owners. To build a business that lasts, you need to understand two things: your strengths and weaknesses, and the strategies […]
Read This: Book Yourself Solid
What book have I given away/recommended more than any other book? I’m not 100% sure, but Book Yourself Solid by Michael Port has to be in the running. BYS is a systematic and practical guide designed to help small business owners develop and implement robust marketing and sales strategies to grow their businesses. Here’s what […]
