Win by Focusing
Sun Tzu on concentration as strategy “And if I concentrate while he divides, I can use my entire strength to attack a fraction of his.” — Sun Tzu You start a business eager to serve as many customers as possible. At first it seems like a smart move. More customers should mean more sales. As […]
Win Where Others Aren’t Competing
Sun Tzu on hitting where they aren’t looking “Go into emptiness, strike voids, bypass what he defends, hit him where he does not expect you. To be certain to take what you attack is to attack a place the enemy does not protect.” — Sun Tzu You lower your prices. Customers still choose the bigger […]
Win Big by Starting Small
Sun Tzu on testing small When Big Bets Go Wrong Years ago at my home health agency, I made a big bet. I spent more than $250,000 on a Honeywell® telehealth system. I was convinced it would change the way we delivered care and drive a lot of new growth. I’d heard stories about agencies […]
Where They Are Strong, Avoid Them
Sun Tzu on how a small business actually competes Imagine you’re the proud owner of a small-town bakery. Twinkling string lights. Freshly baked cinnamon rolls. Holiday sugar cookies in the shape of snowflakes flying off the shelves. Life is good. Business is steady. Then you hear the news. A well-known chain bakery is opening two […]