Navigating Business Terrain: Lessons from Hiking in the Mountains
Hiking in the mountains isn’t just a hobby for me; it’s a passion that mirrors my passion for business building. The two activities, in my mind, are deeply interconnected. Imagine the journey of a novice hiker: it’s mostly about taking one careful step after another, with most of your focus on not tripping over the […]
Read This: The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
As a growth strategist, I’ve seen many enthusiastic new business owners and founders fall into a common trap: they’re so captivated by their business idea that they overlook the crucial step of validating it with real-world feedback. This is where Rob Fitzpatrick’s The Mom Test comes in as a game-changer. While Steve Blank’s The Four […]