Habits and Practices to Grow Your Business

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Over the weekend, I was thinking about a coaching client of mine who’s skillfully juggling the demands of growing their business while still making time for life’s treasures – family vacations, gym sessions, and those small moments that truly matter. This led me to consider the broader picture: the habits and practices that not only forge a successful business but also contribute to a fulfilling life. These practices might not be part of your daily routine yet, but weaving them into the fabric of your business operations can significantly impact your success. More than just boosting revenue, these habits can enrich your life, offering a blend of professional achievement and personal satisfaction. For entrepreneurs at any stage, adopting these habits can profoundly change how you engage with your work and the people who matter most in your business journey.

  1. Keep Learning: Embrace curiosity and a commitment to lifelong learning. Carve out regular time slots for reading industry-related materials, enrolling in online courses, or attending workshops to expand your skill set and knowledge base.
  2. Connect with Your Audience: Develop a keen understanding of your clients by actively seeking their input and feedback. You can use surveys, social media interactions, and direct conversations to tailor your services to their evolving needs. Personally, I recommend having conversations with your audience as much as possible. You’ll learn things in conversations you’d likely never learn from surveys or social media.
  3. Self-Reflection: Regularly assess your business’s progress, identifying areas of success and those requiring adjustment. Monthly or quarterly reviews can help realign your goals and strategies to the current business landscape.
  4. Prioritize Self-Care: Your well-being is crucial to your business’s success. Incorporate self-care practices like meditation, exercise, and hobbies into your daily routine to maintain high energy levels and effectiveness.
  5. Engage with Peers: Connect with fellow entrepreneurs and industry peers for mutual support, fresh ideas, and potential collaborations. Participate in forums, networking groups, and professional meet-ups to broaden your perspective and knowledge.
  6. Build Efficient Systems: Streamline your operations by establishing standardized procedures for routine tasks. This not only saves time but also ensures consistency and quality in your service delivery.
  7. Use Data to Make Decisions: Let data guide your business decisions. Monitor key performance indicators and client feedback to make informed choices that drive growth and improvement. Everyone’s key performance indicators are different, but I’d recommend tracking number of new clients, sources of new clients, lifetime value of a client, etc.
  8. Grow Your Network: Actively invest in building and nurturing professional relationships. Allocate time for networking activities, social media engagement, and industry events to expand your professional circle. When possible, do this in person. Face to face is often where the magic happens.
  9. Manage Your Finances Wisely: Keep a vigilant eye on your financial health by monitoring income and expenses. Adhere to a budget, track financial transactions, and plan for future needs to ensure stability and growth. I’d recommend at tracking your cash flow, revenues, margins, lifetime value of a client, etc.
  10. Balance Work and Life: Set clear boundaries between work and personal life to prevent burnout. Ensure you’re allocating quality time to both professional responsibilities and personal interests and relationships. This is one of the areas where I work hard with my clients to make the most important things in life the most important things on their calendar. It’s not enough to say you value personal care, family, etc. You have to schedule it and make it happen.
  11. Communicate Clearly: Articulate your services and value proposition in simple, understandable terms. Clear communication fosters better relationships with clients and others that matter. If you’re doing this right, you’ll probably get sick of hearing yourself say the same things over and over. The reality is that almost everyone needs to hear the same truths over and over. I remember reading that business leaders should think of themselves as the “chief reminding officer.” 
  12. Stay Resilient: Cultivate resilience to navigate challenges and setbacks with grace. Embrace strategies like mindfulness and seeking support to bounce back stronger from adversities. This may be hard at first, but with practice you can find the well of resilience within. This reminds me of my favorite quote by Albert Camus: 

    “In the midst of winter, I found there was, within me, an invincible summer. And that makes me happy. For it says that no matter how hard the world pushes against me, within me, there’s something stronger – something better, pushing right back.”

  13. Act on Feedback: Be receptive to feedback and use it as a tool for continuous improvement. Encourage clients and peers to share their insights and incorporate their valuable perspectives into your service enhancement efforts. Although the customer is not ALWAYS right, they are the customer, and if you will seek to understand their feedback and avoid becoming defensive, they can teach you so much about your business.

The journey of growing a service-based business is both challenging and rewarding. It requires not just a strategic approach to operations and marketing, but also a commitment to personal growth and resilience. Remember, the path to success is paved with continuous learning, genuine connections, and a balanced lifestyle.

If you’re finding it challenging to incorporate these habits into your daily routine or need guidance on enhancing your business practices, consider seeking professional support. Sometimes, having a coach to guide you through the process can make all the difference. If you’re interested in exploring how I can assist you in achieving your business goals and fostering these essential habits, book a call with me. Let’s discuss how we can work together to bring about the growth and success you envision for your business.

About the Author

Ron Tester is a Certified Executive Coach and Book Yourself® Solid Coach who helps service professionals and solopreneurs grow their businesses without sacrificing their personal lives. With over 20 years of entrepreneurial experience, Ron provides practical guidance on marketing, sales, operations, and work-life balance. Learn more at https://www.rontestercoaching.com/about.

Read This: Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself

I love this book. It’s so good I bought physical version, the Kindle version, the Audible version, and the workbook (which only comes in physical form). I’ve recommended it to countless friends and coaching clients.

If you’re looking to improve your personal brand or show up authentically and fully expressed in the world, this book (and the work you do with it) might be the key that unlocks that door for you.

Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself by Jessica Zweig is a guide that focuses on building authenticity in personal and professional branding.

  1. Target Audience: This book is most beneficial for solopreneurs and business owners at any stage who are looking to develop a strong personal brand. It’s particularly useful for those who feel stuck in expressing their authentic selves in their professional lives and want to align their personal values with their business brand. Too many of my coaching clients are afraid to show up in the world because they don’t like who they think they have to “become” or at least who they have to “portray” being out in the world. This book will show you a different, better way.
  2. Key Points and Action Steps:
    • Embrace Your Story: Accept and own your unique experiences. This includes acknowledging your flaws and imperfections as part of your authenticity.
    • Define Your Personal Brand: Use the Personal Brand Hologram™ to combine your professional value with your authentic personality, helping you stand out online. I can’t detail it all here, but this is one of the most useful tools I’ve seen when thinking about your personal brand.
    • Develop a Digital Strategy: Implement the Pinnacle Content Framework™ to attract the right clients and grow your business. Again, a super valuable tool.
    • Establish Thought Leadership: Use Orion’s PR Roadmap™ to enhance your brand’s perception and establish yourself as a thought leader in the media. Being a thought leader is incredibly important and almost everyone wants to be one. This will help you to establish yourself as one. Spoiler alert: this will require deep thinking.
    • Create Consistent Content: Utilize the Supernova™ method for creating consistent, impactful content that establishes your expertise. Did I mention that this book is full of helpful tools you can use?
    • Build an Online Following: Follow the 10 Evergreen Principles of Social Media for sustainable audience growth.
    • Overcome Fear of Judgment: Release the fear of others’ opinions to shine with unapologetic authenticity. This is probably the hardest part for me, but I’m working on it.
  3. Unique Insights:
    • Zweig emphasizes the importance of authenticity in a world where marketing often focuses on superficial brand images. She argues that true authenticity involves being unfiltered, unapologetic, and honest, even in the face of potential judgment.
    • The book introduces unique frameworks and tools, like the Personal Brand Hologram™ and the Supernova™, offering structured approaches to developing a personal brand and creating content. So many helpful tools….
    • Zweig highlights the idea that imperfections and personal challenges are not just parts of our stories to be hidden but are actually key resources in building a relatable and authentic brand​​​​.

These insights and steps offer a holistic approach to personal branding, emphasizing authenticity, consistency, and alignment of personal values with professional endeavors. If that sounds like something you’d be interested in, I highly recommend picking up Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself by Jessica Zweig.

About the Author

Ron Tester is a Certified Executive Coach and Book Yourself® Solid Coach who helps service professionals and solopreneurs grow their businesses without sacrificing their personal lives. With over 20 years of entrepreneurial experience, Ron provides practical guidance on marketing, sales, operations, and work-life balance. Learn more at https://www.rontestercoaching.com/about.