Don’t Believe the Hype

Stop chasing trends. Build something that lasts. Too many service providers chase trends. Clubhouse in 2021. Threads in 2023. Bluesky today. Then? They crash. Clubhouse lost 98% of its downloads in ten months. Threads dropped 87% in six. I’ve watched coaches and freelancers pivot wildly, betting that the latest thing will be the big break. […]
Every Move Matters

Sun Tzu on planning without waste “In planning, never a useless move; in strategy, no step taken in vain.” — Sun Tzu If you’re like most owners I know, you’re busy almost all the time. Being busy doesn’t always mean being productive. Days get filled with tasks that feel urgent but don’t contribute to long-term […]