Don’t Believe the Hype

Clinic owner reviewing data at his desk instead of chasing trends

Stop chasing trends. Build something that lasts. Too many service providers chase trends. Clubhouse in 2021. Threads in 2023. Bluesky today. Then? They crash. Clubhouse lost 98% of its downloads in ten months. Threads dropped 87% in six. I’ve watched coaches and freelancers pivot wildly, betting that the latest thing will be the big break. […]

Acting with Intention

Marcus Aurelius — acting with intention in business

Marcus Aurelius on how to use the time you have Most owners I talk to assume they’ll always have more time. Time to scale (eventually). Time to launch the next thing (maybe next year). Time to figure it all out (once things slow down). They don’t. The owners who grow and the owners who stay […]