Read This: The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

As a growth strategist, I’ve seen many enthusiastic new business owners and founders fall into a common trap: they’re so captivated by their business idea that they overlook the crucial step of validating it with real-world feedback. This is where Rob Fitzpatrick’s The Mom Test comes in as a game-changer. While Steve Blank’s The Four Steps to the Epiphany encourages founders to “get out of the building” and talk to customers, The Mom Test takes it a step further. It teaches you how to engage in conversations that avoid leading questions and prevent the false validation trap. By doing so, it ensures that the feedback you receive is genuine and actionable, not just polite affirmations that fail to truly validate your idea. For anyone starting a new venture, this book is an indispensable tool for gathering the insights needed to succeed in today’s competitive market.

1. Target Audience

This book is particularly beneficial for:


    • Entrepreneurs and Start-up Founders who are developing new business ideas or products.

    • Product Managers and Marketers seeking effective ways to gather customer feedback.

    • Solopreneurs who need to validate their business ideas with limited resources.

2. Key Points and Action Steps


    • The Mom Test Method: A technique for obtaining honest feedback, avoiding biased and overly positive responses.

    • Three-Step Process for Interviews:


        1. Focus on the customer’s life, not your idea.

        1. Prioritize specifics about the past over future speculations.

        1. Emphasize listening over talking.

    • Avoid Leading Questions: Steer clear of questions that seek validation rather than truth.

3. Unique Insights


    • Practical, Actionable Advice: The book offers a hands-on guide for conducting customer interviews, moving beyond theoretical advice.

    • Focus on Problem-Solving: Shifts the focus from seeking approval for the business idea to understanding and addressing customer problems.

    • Recovery Techniques: Provides strategies to recover from unproductive conversations and redirect them toward meaningful dialogue.

The Mom Test details a unique and pragmatic approach to customer feedback and business development, making it a valuable read for anyone looking to create products or services that truly resonate with their target market. The book’s focus on honest communication and understanding customer needs provides a robust framework for entrepreneurs and business leaders. If you’re developing a new business or a new offer and you want to get better at integrating feedback from potential customers into your decision-making, I highly recommend Rob Fitzpatrick’s The Mom Test

About the Author

Ron Tester is a Certified Executive Coach and Book Yourself® Solid Coach who helps service professionals and solopreneurs grow their businesses without sacrificing their personal lives. With over 20 years of entrepreneurial experience, Ron provides practical guidance on marketing, sales, operations, and work-life balance. Learn more at