Win by Focusing

Win by Focusing “And if I concentrate while he divides, I can use my entire strength to attack a fraction of his.” — Sun Tzu Spreading Yourself Too Thin Is a Losing Strategy You start a business, eager to serve as many customers as possible. At first, it seems like a smart move—after all, more […]

Win Where Others Aren’t Competing

Win Where Others Aren’t Competing “Go into emptiness, strike voids, bypass what he defends, hit him where he does not expect you. To be certain to take what you attack is to attack a place the enemy does not protect.” — Sun Tzu You lower your prices, but customers still choose the bigger brand. You […]