Win by Focusing
Sun Tzu on concentration as strategy “And if I concentrate while he divides, I can use my entire strength to attack a fraction of his.” — Sun Tzu You start a business eager to serve as many customers as possible. At first it seems like a smart move. More customers should mean more sales. As […]
Win Where Others Aren’t Competing
Sun Tzu on hitting where they aren’t looking “Go into emptiness, strike voids, bypass what he defends, hit him where he does not expect you. To be certain to take what you attack is to attack a place the enemy does not protect.” — Sun Tzu You lower your prices. Customers still choose the bigger […]