Read This: Tiny Habits: The Small Changes That Change Everything

If you’re obsessed with productivity (and I’m going to assume you are), and you’re struggling to improve your habits (again, I’m assuming you are), then you should read this book. For the record, I’ve read almost all of the popular habits books over the past 15 years or so (did I mention I’m obsessed?). And while all of them are helpful, none is better than Tiny Habits by B. J. Fogg.

1. Target Audience

The target audience for Tiny Habits is really anyone who wants to improve their habits. But I’m recommending it to small business owners and solopreneurs who are looking to improve their productivity, efficiency, and overall well-being through small, manageable changes in their daily routines. This book is especially helpful for:

  • Solopreneurs and small business owners who often juggle multiple roles and responsibilities.
  • Busy Small Business Owners who struggle with time management and are seeking ways to optimize their daily habits for better business outcomes.
  • People Seeking Work-Life Flow who want a rewarding work life AND a rewarding personal life (seems selfish, I know).
  • Start-up Founders who need to establish productive routines and habits as they grow their businesses.

2. Key Points and Action Steps

  • Start Small for Lasting Change: Focus on tiny, manageable actions to create sustainable behavior change. This approach is more effective than attempting large, drastic changes. Yes, I know in some circles this idea is controversial, but it’s backed by science. (FYI Dr. B. J. Fogg founded the Behavior Design Lab at Stanford University.)
  • Fogg Behavior Model (B=MAP): Behavior is a function of Motivation, Ability, and Prompt. All three elements must be present for a behavior to occur.
    • Motivation: Often unreliable and less crucial than commonly believed.
    • Ability: Making a behavior easier is key to the Tiny Habits method.
    • Prompt: Acts as the trigger for the behavior.
  • Behavior Design Process:
    • Define clear aspirations or goals.
    • Brainstorm a variety of specific behaviors to achieve these goals.
    • Identify impactful and doable behaviors (Golden Behaviors).
    • Scale down behaviors to their simplest form.

3. Unique Insights

  • Fogg’s approach challenges the common belief that significant changes require high motivation and drastic actions. Instead, it emphasizes the power of small, incremental changes.
  • The book takes a scientific perspective on habit formation, moving away from moral judgments of “good” and “bad” habits, focusing instead on the practical aspects of behavior change.
  • Fogg’s method stands out for its simplicity and ease of implementation. Unlike other self-help methods that may require substantial shifts in lifestyle or mindset, Tiny Habits focuses on tiny, non-intimidating steps that can be integrated easily into daily life.
  • The B=MAP model offers a unique, structured way to dissect and understand behavior, providing a clear framework for habit formation that can be applied in various contexts, including business.

Transforming our habits and, by extension, our lives, doesn’t have to be daunting or overwhelming. Whether you’re a solopreneur struggling to balance work and personal life, or a seasoned business owner looking to refine your daily routines, this book offers a practical, science-backed roadmap. By breaking down habit formation into small, manageable steps, Fogg not only demystifies the process but also makes it accessible and achievable for everyone. For those looking to make lasting changes with small, confident steps, Tiny Habits: The Small Changes That Change Everything by B.J. Fogg is your go-to guide.

About the Author

Ron Tester is a Certified Executive Coach and Book Yourself® Solid Coach who helps service professionals and solopreneurs grow their businesses without sacrificing their personal lives. With over 20 years of entrepreneurial experience, Ron provides practical guidance on marketing, sales, operations, and work-life balance. Learn more at