Where They Are Strong, Avoid Them

Sun Tzu — competing with bigger competitors

Sun Tzu on how a small business actually competes Imagine you’re the proud owner of a small-town bakery. Twinkling string lights. Freshly baked cinnamon rolls. Holiday sugar cookies in the shape of snowflakes flying off the shelves. Life is good. Business is steady. Then you hear the news. A well-known chain bakery is opening two […]